
Is the brief the enemy of the good?
Onlive event, organised by
and 
Voilà and MyEventNetwork invite you to view the summary of the key moments of the round-table discussion.
🎯 The objective : ask yourself the right questions when building your event brief with the new formats, such as hybrid.
The topics that occupied us durinf this live:
1️⃣ The transformation of the audience and its ways of consuming digital
2️⃣ The accessibility to data in a ROI logic
3️⃣ Less budget and more CSR, two new demands that form an integral part of the new event strategy.